Centre for the Arts partners with
City of St. Catharines and Carousel Players
in an ARTS MARKETING initiative
Marketing the Arts of St. Catharines – Niagara Launches Innovative Plan to Boost Local Arts Industry
MP Dykstra announces federal government support for Local Arts Community
St. Catharines – Marketing the Arts of St. Catharines – Niagara – was launched today as a joint initiative led by Carousel Players, Centre for the Arts, Brock University and the City of St. Catharines with support from the Department of Canadian Heritage’s Canada Cultural Investment Fund. The project has been designed to ensure support for a successful launch of the new performing arts centre in St. Catharines and to benefit arts organizations in Niagara. The project is significant for the first-ever partnership being brokered between community, University and City leaders in Niagara.
“This project is a wonderful opportunity for our arts community to hit the ground running, in terms of spreading the word about how diverse and thriving our arts community is”, said St. Catharines Member of Parliament Rick Dykstra. “I am delighted that Heritage Canada is supporting this unique initiative.”
“With Heritage Canada’s support, we can put our flourishing arts and cultural community on the centre stage,” said Mayor Brian McMullan. “This project will put a spotlight on our new performing arts centre, showcase our local talent, promote events both within Niagara and beyond, as well as encourage youth to make arts a part of their life.”
“Next season marks the 40th Anniversary of Carousel Players and we know St. Catharines was a very different place in 1972 when our theatre for young audience first began”, says General Manager Jane Gardner. “Many of these projects described today have been dreams of the Niagara Performing Arts Educator Network, recommendations in cultural reports and suggested at community meetings over the years. Carousel Players is proud to be a partner with the arts community in Niagara to make these projects a reality and we thank the federal government, our Member of Parliament Rick Dykstra and the City of St. Catharines for their support.”
Brock University’s Centre for the Arts Director, Debbie Slade said, “I am absolutely delighted for us to have this opportunity to partner with both the City of St. Catharines and Carousel Players recognizing the important role each of them play as Cultural ambassadors for the entire cultural community. We wish to add our thanks to our Member of Parliament, Rick Dykstra and to the Department of Canadian Heritage. This funding helps to ensure a successful future for arts and culture in St. Catharines-Niagara.
Marketing the Arts of St. Catharines-Niagara is made up of three specific activities that are designed to strengthen management practices, encourage financial growth, provide professional development, share best practices and raise the profile of arts and cultural organizations in the region:
1) CultureinNiagara.com -- project led by City of St. Catharines
2) Developing our Marketing Expertise -- project led by Centre for the Arts, Brock University
3) Inspire! Niagara Arts in Niagara Schools -- project led by Carousel Players
Over the 18 months of the project, the federal government is providing up to $102,212.00 through the Strategic Initiatives Component of the Canada Cultural Investment Fund, Department of Canadian Heritage to launch the Marketing the Arts of St. Catharines-Niagara. Starting April 1, 2011, work on the 3 innovative projects will be led by staff from Carousel Players, Centre for the Arts, the City of St. Catharines and developed in partnership with the local arts community.
CultureinNiagara.com is a website of cultural events, venues and organizations developed to serve residents and visitors to the St. Catharines-Niagara region. The website will play a significant role in generating visibility for the arts and heritage sector of Niagara and will serve to grow audiences, participants, and earned and sponsorship revenues.
The Inspire! Professional Development Series will focus on developing marketing expertise within the cultural sector. A series of workshops, roundtables and the sharing of best-practices taking place over 2011 and 2012 will help Niagara arts companies gain a new understanding of how to maximize advertising and outreach opportunities, reach new audiences, use social media, and grown their ticket and fundraising revenues. The series will be developed by the professional staff at the Centre for the Arts at Brock University Twelve events in the series will culminate in a 2-day Niagara based, strategic marketing summit in September 2012.
Inspire! Niagara Arts in Niagara Schools will create a 10-15 minute DVD that will be distributed to all elementary and secondary schools in the District School Board of Niagara and Niagara Catholic District School Board. The DVD will profile 8 to 10 arts organizations from the local dance, music, theatre and visual arts community and showcase the activities they offer within and outside the school system for children and youth. The DVD will be launched in April 2012 at an Inspire! educator showcase and trade fair hosted at the Centre for the Arts, Brock University. The project will also create and distribute a 2012-2013 season Resource Guide to link educators to school performances, workshops, residencies, educational initiatives offered by Niagara's cultural organizations. The Inspire! DVD Project will generate more bookings for Niagara arts groups, increase the profile of the arts in Niagara's school system and within the general public and business community, help build new sales connections and expose future generations of arts patrons to the many arts experiences available in the Niagara community.
Parking delays due to strike
CUPE 4207 - Unit 3 representing the University’s English as a Second Language (ESL) instructors began a strike action as of 7 a.m. Monday, March 26. Pickets have caused traffic congestion around campus causing campus entrance and parking delays.
Friday's HOT TICKET performance by JUILLIARD STRING QUARTET will proceed as scheduled.
Members and patrons are asked to please be aware of the situation and possible delays in arriving on campus. Picketing is anticipated to cease daily by 7 p.m.
We recommend either arriving after 7, or allowing extra time for delays prior to 7 p.m.
We apologize for any inconvenience.
For updates on the situation please visit www.brocku.ca